What is the Purpose of Instagram?

Instagram is the most booming application in today’s time. Millions of users share and create content daily. It has left Facebook behind as there is seen a certain shift from Facebook to Instagram in recent years. If Instagram is so much into the picture, we should always keep in mind the purpose it is for so that one can use the best of it in the right way.

We are going to talk about all the features of Instagram which is available and the purpose it serves. Here we go-

Instagram is a photo sharing application that is free, one is free to share pictures, videos or location etc. with their followers and become a content creator.

In my view, the purpose of Instagram is to influence others and at the same time be an influencer. Every person gets a chance to curate content and innovate their ideas into a beautiful and fantastic post. This helps the users to put out their creative side in front of the world.

Instagram, as we all know, is used in two ways that are for personal profile and the other is for business to promote your brand and create awareness. It is now also sometimes used for a social cause to promote a positive Idea. E.g.  #metoomovement.

For personal use

People create their account and share pictures from their daily life with their friends or with people who follow them. Instagram helps the users to find their kind of people interact with them and make new connections. As we already talked about, it helps us to put our artistic side in front of the world and hence make us more innovative. Instagram allows the users to play with pictures with the different filters and editing option available. It helps us to enjoy within our chosen set of people and hence helps to be secured. It gives the user a chance to make the most of their account and create their own kind of virtual world.

For Business, brands, and Bloggers.

Instagram has become a great market place as it allows brands and business to promote their page and product by using Instagram hack Ads which is a very fast and targeted way to reach the right kind of potential users for the respective brand. It enables us to apply specific filters e.g. Interest, demographic, gender etc. that helps the brand to reach to their targeted audience. It is a very effective way to create brand awareness, drive in sales, increase post engagements, etc. Bloggers also sometimes use this tool to let the world know that they exist. At the same time, the brands must also try to keep up with an interesting profile and daily posts.

For social cause to promote a particular idea.

Instagram plays a great role in promoting a positive belief and idea. The feature of hashtags plays a great role here. The biggest example can be the #mettoomovement which brought justice to many women and gave them a platform to express themselves which they couldn’t do in real life. This has been carried out in many parts of the world and was a successful campaign.

The purpose of Instagram is not limited to the things I have listed here, one can always find new and best ways to use the application positively. Instagram is a wonderful application which serves great help to some people like a small business to display their product and contribute to their livelihood and at the same time is a source of entertainment for others.